April 8/2021


First Arriving will be serving as marketing lead for the only fire magazine dedicated to the overall mental and physical well being of firefighters.

Richmond, Va. – First Arriving, a leader in providing technology and marketing services for fire, EMS, and law enforcement agencies, today announced it will serve as marketing lead for CRACKYL, a new magazine dedicated to the overall mental and physical wellness of firefighters. In this role, First Arriving will be responsible for building awareness, subscriptions, content and industry partnerships for the publication. 

CRACKYL Magazine, created by career firefighter Kory Pearn, focuses on health, lifestyle, fitness, relationships, finance, and stress in an effort to help firefighters mitigate external factors that have the potential to affect their day-to-day happiness. Each issue features content designed to explore the different facets of life as a firefighter or member of a fire service family. CRACKYL has sourced some of the best experts to tackle topics ranging from marriage problems to personal fitness and has engaged First Arriving, a leader in marketing for the fire service, to lead its outreach efforts.

“We are excited to work with First Arriving as we build a culture that empowers firefighters and gives them the tools to focus on their health and wellbeing on and off the job,” said Kory Pearn, Publisher, CRACKYL Magazine. “CRACKYL is all about the firefighter and how we plan on supporting active firefighters in their personal and professional lives — in a way that has never happened before.”

First Arriving works with a variety of companies to execute their marketing efforts as well as supporting hundreds of fire departments, industry nonprofits and related companies across the country. In its new role, the First Arriving will utilize a robust suite of solutions to serve CRACKYL Magazine and support its continued growth.

“Focusing on the physical, financial and mental health of firefighters is critically important to maintaining a healthy workforce,” said Dave Iannone, CEO, First Arriving. “We look forward to working with the entire CRACKYL team to engage firefighters and their families in content that can improve the balance of life in and outside of the firehouse.”

“We are thrilled to partner with the first, and only, magazine that focuses on the whole firefighter,” said Christopher Hebert, Vice President, First Arriving. “CRACKYL’s focus on the lifestyle and family life provides a much-needed resource for the fire service.”  

CRACKYL Magazine offers FREE digital downloads of its quarterly magazine to digital subscribers and along with an annual all access print subscription. To learn more and subscribe, please visit: crackylmag.com.


CRACKYL Magazine has sourced some of the greatest minds in their fields to create articles and content that support the six pillars of a firefighter in an effort to balance their personal and professional lives. Kory Pearn, CRACKYL’s publisher,  wants firefighters to be able to pick up the magazine, or sign in online, and connect with the content they are reading. Pearn knows that personal growth first starts with acknowledging firefighters are not perfect – which is hard for firefighters who work in a career that has no margin for error. One mistake can hurt not only yourself, but your team as well. At the end of the day, the only firefighter that gets left behind is you – at CRACKYL we want to change that.

About First Arriving

First Arriving is a leading technology and marketing company specializing in fire, EMS, law enforcement, and local government. First Arriving provides innovative solutions, including digital signage, websites, video production, and recruitment marketing that transform and engage. First Arriving’s clients include renowned public safety brands, departments and agencies of all sizes, associations, and nonprofits. First Arriving is headquartered in Richmond, Virginia, and serves clients nationwide. For more information, visit: firstarriving.com

Media Contact:

Kory Pearn


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